Keros Digital enters the beauty world with Lumene e-shop
The new Lumene website is live. The e-commerce project undertaken by the Finnish natural skincare company with Keros Digital is completed with the launch of a functional and flexible digital platform.
Lumene is a Finnish manufacturer of beauty products which allow users to experience the purity of Nordic resources in line with new consumer trends in cosmetics. The firm’s collaboration with Keros Digital arose from its decision to focus on digital sales in order to reach today’s advanced markets. Even before opening physical stores, in fact, Lumene has extended its “wholesale only” business model with an e-commerce site which allows it to sell its products to end consumers all over the world. This enlargement and strengthening of its market necessitated a review of the firm’s internal structure and business model.
With the support of Keros Digital, the firm developed an online B2C strategy and examined the impact of the changes on its organisation. Keros Digital supplied Lumene with its proprietary K-OMS technology for back end management, enabling the firm to better handle both national and international markets and omnichannel growth.
Furthermore, Keros Digital also made available its own expertise in fiscal and legal matters for managing orders from different countries, and helped the brand to optimise processes and streamline its organisation. Keros Digital technology enabled Lumene to build a single integrated e-commerce solution: it is now easier to manage the product catalogue, VAT and invoicing in different countries, stock and warehousing and deal with orders and returns in every market in which Lumene operates. This makes deliveries more efficient and reduces shipping costs.
What’s more, one of Lumene’s core objectives was to synergise the potential of its front end and of the Keros Order Management System, so as to create new functionality and improve customer experience. To this end, Keros Digital worked with Lyons Consulting Group, a world leader in the integration of IT systems.
“We’re delighted to have successfully completed this project with Lumene”, said Keros Digital CEO, Leonardo Pecchioli. “This collaboration not only allowed us to help the firm achieve its objectives, but also enabled Keros Digital to grow in the Northern European market. Moreover, with Lumene, Keros Digital officially moves into the cosmetics sector, demonstrating our platform’s potential for application in fields other than fashion”.
“It was a pleasure to work with Keros Digital on the launch of the new Lumene website,” stated Derrick Coleman-Turner, Senior Technical Lead of Lyons Consulting Group. “Throughout the project we found Keros Digital to be a reliable partner, and we hope to collaborate further in the future. Their solid, effective technology allowed us to streamline the process of integrating systems and turned the experience into an opportunity for growth for our firm as well”.