United Colors of Benetton

United Colors of Benetton is a leading clothing brand retailer in the fashion industry with a worldwide network of stores.

The Challenge

Benetton’s e-commerce operation had been outsourced to an external provider for several years.

The integration of a sophisticated e-commerce process into an existing complex multi channel, as well as into an international infrastructure is a real challenge on all levels and not accomplished easily or fast. The impact that such processes have on the whole organization should not be underestimated.

Our Approach

Keros provides a flexible technology together with know-how and expertise in international projects and complex organizations.

The planning phase of such a project is most important, as you can prevent losing time due to inefficient processes or misguided assumptions. Knowing that, we first established a common understanding of the needs and the infrastructure. Then we defined and executed the necessary steps to integrate the digital business into the existing organization and infrastructure in a realistic timeframe. At all times, the focus was placed on adopting the needs of the client without creating constraints.


The whole implementation process took several months of close cooperation between the designated departments on the client´s side and our team. The Keros suite is optimised for this level of international enterprise e-commerce, so it was easy to adopt the proper processes required after a successful technical setup. Now, the system easily manages multiple VAT representatives in the EU, organizes sales and applies correct taxes in the USA, allocates orders to specific warehouse and manages returns from different locations around the world – all from one integrated e-commerce software

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