Sundek, a brand that has become synonymous with quality

Keros Digital

Omni-channel e-commerce platform

Sundek, a brand that has become synonymous with quality beachwear and an iconic style that harks back to the surf culture of the 1960s, is set to embark on a transformative journey into the future of e-commerce and omnichannel retailing. With an estimated go-live date of May 2024, Sundek is gearing up for a comprehensive overhaul of its digital and physical retail operations. The collaboration with Keros Digital stands at the heart of this ambitious project, bringing cutting-edge technology and strategic insight to redefine how Sundek connects with its global clientele.

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Phase 1: Laying the Foundations for Global Connectivity

The initial phase of the project is designed to establish a robust digital infrastructure, integrating Sundek's e-commerce operations with a suite of powerful tools:

Shopify for an enhanced online shopping experience.

Shippypro for efficient transport management.

Custom ERP for seamless enterprise resource planning.

A central warehouse in the EU designed to manage worldwide shipments.

Six strategically located shops offering ship-from-store options.

This foundational setup is poised to optimize Sundek's e-commerce and omnichannel flows, which are currently managed manually. The introduction of the Keros orchestrator module will enable the automatic allocation of orders to the most suitable warehouse or shop, streamlining logistics and enhancing customer satisfaction.

Phase 2: Expanding Horizons

With the infrastructure firmly in place, the second phase focuses on geographic and operational expansion:

A dedicated Shopify instance for the US market aims to cater to the specific needs and preferences of American consumers.

The establishment of a dedicated warehouse in the US to ensure timely and efficient fulfillment across the country.

An extension to three additional shops worldwide further broadens Sundek's global retail footprint.

This expansion is not just about scaling operations but also about refining the customer journey and interaction with the Sundek brand across multiple touchpoints.

The overarching goal of this collaboration with Keros Digital is to revolutionize Sundek's e-commerce and omnichannel operations. By automating the flow of orders to warehouses and shops, Sundek aims to eliminate the manual intricacies that currently hamper its retail agility. This strategic automation will pave the way for smooth integration of additional front-end platforms, marketplaces, and an expanded number of shops in the future, making the brand more adaptable to market dynamics and customer needs.